JENNIFER GREEN, OWNER, MAKER
After working more than 20 years in corporate America in Birmingham, AL, it was time to make a change in my life. As fate would have it, I met Patricia Barnes, better known as Sister Schubert, when she visited our church in 2007 to give a speech about her company and her life. Little did I know that chance encounter would change my life years later.
My grandmother had a plethora of dessert recipes but one in particular stood out and I knew it was the one. Being a single mother, it was important to take baby steps. I began selling applesauce muffins to friends and family for holidays and other events in late 2011. By the end of the year, my first business plan was completed and a few months later found myself at the courthouse applying for a business license and forming the company, Greenfield Corporation d/b/a G's Apple Dreams. To learn the ropes, I attended an entrepreneurial program in Florence, AL, and by spring, I was selling muffins at the local farmer's markets. When production became an issue, I rented a commercial kitchen to increase volume. In just a short time, our small business had made its way to the local Piggly Wiggly stores. It's an incredible feeling to see a dream unfold. The first time I saw our product in the grocery store I thought, "If it all blows up in my face tomorrow, I made it, even if it was on a small scale". In 2015, our applesauce muffins were one of Progressive Grocers Editors' Picks. It's amazing how far we have come and how many people I've met along the way.
It's an honor to serve as a past board member for the Alabama Manufacturers and Producers Association and as a member of Buy Alabama's Best which helps support Children's Hospital of Alabama. We have a remarkable group of food entrepreneurs in our state and I'm delighted to be part of some amazing people.
I have learned a thing or two. My mother helped me with the design of our logo and you might say I know a little about food photography. The last year and half has been a developmental phase on our newest seedling which is a line of whole grain liege Belgian waffles made in the South. The response has been incredible and life changing. Our whole grain waffles are headed to schools on the east coast this fall and additional flavors are currently available in micro-markets and vending from Ohio to North Carolina and currently a supplier to some of the largest distributors in the country. We can't wait for you to #getwaffled!